-
Geared Slab is a typeface influenced by classic, and vintage aesthetics mixed with an industrial edge. Geared comes in four weights with an extensive glyph set to create a versatile family.Typography, Branding2012 -
'OFF PISTE - A MORE EXCITING CIDER, LIFE.'
OFF PISTE: Backcountry skiing, often referring to skiing outside officially approved areas of a ski resort.
Off piste apple's are grown in the New Zealand backcountry highlands, they are sun-ripened and patiently fermented to retain a unique crisp apple cider flavour. The name 'Off Piste' pays homage to the mountainous landscape of New Zealand, and also the idea that Off Piste's apple cider is off the beaten track, its unique, its exiciting, and it doesn't follow conventions.
The tagline 'A more exciting cider, life,' is a cheeky play on words also referencing the cider and the name.Typography, Branding, Packaging2011 -
Completely random, just for fun :)Illustration2011 -
Bush fire is a wine produced in Western Australia. The name references the natural cycle of fires and regrowth in the Australian landscape. The deep red wine also exhibits earthy, slight smoky flavours due to the oak barrel ageing process.
Personal project for student portfolio.Packaging, Typography, Branding2011 -
Album cover design and artwork for Making Mirrors, by Belgian born, Australian artist Gotye.
The album reflects the various experiences of the artist during failed relationships, and the process of self-reflection and the changing of perspective over time. The artwork reflects these ideas through a swirl graphic, which illustrates the process of self-reflection. The artwork itself was designed to be viewed in two orientations, to visually represent the changing perspectives brought on through self reflection.
The first can be seen as representing the initial emotions brought on through heartbreak and represents a heart draining of blood. The second can be seen as the healing process as a heart refills with blood.
A minimalist approach was taken to allow the artwork to be the central element to the design.
*Disclaimer: Personal Project entirely conceptual.Typography, Print Design, Art Direction2011 -
Arvil Sans is a strong, condensed display sans serif. Arvil has strong lines with rounded, soft terminals, to produce a strong, yet friendly letterform.
__
AVAILABLE FROM: Losttype.com
__Typography2011 -
Traverse is company specialising in outdoor adventure wear and accessories. The brandmark makes subtle reference to the definition of traverse; to travel across or through.
The branding needed to communicate the characteristics of strength, boldness, energy and reliability. This was achieved through building the brand toolkit around strong bold typography, bold use of colour and sharp angles.
Personal project for student portfolio.Branding2011 -
Geared is an apparel brand which embraces classic, vintage styling with a modern industrial edge, Geared specialises in mens clothing. Geared appeals to the youth market and the brand is built around a mix of organic and industrial aesthetics qualities.
Personal project for student portfolio.Branding, Typography2011 -
The corporate identity for the Underwriting Agencies Council of Australia was done during my internship at TwoCents. The task was to create a fresh identity.The associated brandmark was derived from the abstract letters U, A and C. The branding had to be strong, no-fuss and almost clinical, and so blocks of colour and a strong simplistic mark was created.
I was the sole producer of the logomark, however the collateral and brand guidelines booklet were produced for the purpose of this portfolio, and were not completed during the internship.Branding, Corporate Identity, Identity2011 -
Roots is a heritage seed stock nursery with a strong environmentally friendly ethos. The nursery uses only natural fertilisers and eco alternatives, and so this was a major point of consideration when producing the packaging and identity.
The logotype is inspired by nature and the growth of seedlings, it aims to convey the brand message of Roots; ‘a non-commercial, eco friendly and family run business.’
Personal project for student portfolio.Branding, Packaging, Typography2011 -
The task was to create artwork and visuals to express the themes of the album. The two heads are those of Tegan and Sara, and there ositioning makes a subtle reference to the albums’ theme; heartbreak.
Personal project for student portfolio.Packaging, Branding, Print Design2011 -
Vamonos is a new Spanish seafood tapas bar opening in Brisbanes’ West End. The restaurant has an open, rustic, friendly and family rientated atmosphere.The outcome had to convey a sense of warmth and also communicate the honest nature of the tapas.The final outcome was inspired by warm Spanish colours and lino print artworks, textures also play a big part in the communication of the brand essence.
Personal project for student portfolio.Branding, Typography2011 -
Annual report for the clothing brand Ben Sherman. This project aims to take a fresh approach to the design of the annual report. Emphasis still lies in the financial aspects and clear communication, but the qualities of refined mens’ fashion are expressed throughout the book.
Personal project for student portfolio.Editorial Design2011 -
Layers is a quarterly magazine focusing purely on the ski and snowboard scene. The magazine covers everything to do with snow; from the gear and locations to interviews with up and coming stars of the sport.
Personal project for student portfolio.Publishing, Editorial Design2011 -
Logos and logotypes for a variety of projects and clients. The marks work in unison with branding toolkits to convey a strong and consistent brand message.Branding, Typography2011
